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SEO Lessons - Off Page Optimization
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SEO Lessons - Off Page Optimization
Search Engine
Optimization
for
Off Page
There is a lot what we can do to
improve Off Page optimization and biggest part of this is Link Popularity
through effective link building.
Comparing both the
on page
optimization and the off page
optimization methods, search engines favor the
off page optimization first and then the on page optimization. So, we need
to understand and improve our Link Popularity of our site. Link Popularity is defined as how many unique websites with related content suggest that your site is popular in respect to other sites for a particular keyword. The simple explanation is how many sites with related or similar content who are not your competitors have your website link on their web pages. Also how important that linking web page and how relevant the anchor text or link text is. How to check Link Popularity? To check your link popularity type the following command in any of the search engines like Google, Yahoo or MSN. Please note that every search engine has its own link popularity count as they treat the effectiveness of every link to your site differently. link:http://www.yoursitedomain.com (Do not forget to replace www.yoursitedomain.com with your website URL.) To know more about 'Link Building' and how it is going to improve your rankings by rocketing your Link Popularity, read our free E-book written by the SEO specialist Brad Callen provided above. What is anchor text? This is how your linking HTML text would be: <a href="http://www.yoursitedomain.com">Anchor Text</a> Now that you know what it is you should know how to make use of it to improve your link popularity to help rank higher in the search engines. Most important rule is, make sure that the anchor text contains your main keyword/s. The next is the importance of the linking page. What is the importance of the linking page? The importance of the linking page is how relevant that web page is to the content on your website and the Google page rank of the web page and also how high in the web page your website link is positioned. Reciprocal Linking Reciprocal linking is the oldest and one of the effective ways of link building techniques. This is also called as two way linking. Reciprocal linking or two way linking comprises of one outbound link and one inbound link. As explained in the e-book, anchor text or linking text is very important in the link building process. Also the page rank of the website your link is on. You should take care that you are not linking with some website which is banned by Google or any website with totally irrelevant theme. Also you should be careful that you are not linked with your competition. These mistakes would diminish the quality of your website and would plummet your search engine rankings. You can find your link partners by typing your most important "key word + Add URL" in Google or Yahoo or MSN and send them a requesting email for link exchange. You need to check all the necessary quality checks as listed in the previous paragraph. This would involve lot of your precious time and labor in building links in this fashion. It may take weeks and may even months for amateurs to build enough links to rank high in the search engines. Is there a way out? What do you want to hear? :) "You Bet !" There is one cool SEO Software tool that can do what all has been described above and much much more. This tool is one of the best SEO softwares available on the market. I personally feel that the coder should know the exact mechanics of SEO and the architect of this magnanimous tool is the SEO expert Brad Callen. I know you just can't wait to get your hands on this tool and here it is, SEO Elite. |